Adtech and real time bidding online advertising under the ICO spotlight

ICO investigates adtech real time bidding

We reported recently┬áthat the Information Commissioner’s Office (ICO) were looking into the adtech sector and concerns around how personal data is being processed as part of the Real Time Bidding technology used to place online adverts on websites. On 20th June, the ICO published an Update Report into Adtech and Real Time Bidding. The report …

Read moreAdtech and real time bidding online advertising under the ICO spotlight