Webinar: GDPR, privacy and marketing

In our latest free webinar we’ll be covering the role GDPR and the privacy regulations play in what you can and can’t do with electronic marketing. We’ll be covering: What the PECR rules say about consent to send email marketing messages Where GDPR fits into these marketing rules What compliance looks like Q&A Sign up, …

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The importance of knowing your service messages from your marketing messages

EE fine service message marketing

The £100,000 fine of telecoms company EE from the ICO for sending over 2.5 million direct marketing messages to customers who had opted-out is a stark reminder that you mustn’t mix your service messages from your marketing messages. Or more importantly, make sure you are clear whether something is a marketing message and don’t market to …

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ICO issues £200k fine for unsolicited text messages without valid consent

The Information Commissioner’s Office (ICO) has issued a £200,000 fine to Tax Return Limited (“TRL”) for sending out 14.8m unsolicited marketing text messages (which generated 2146 complaints). The Privacy and Electronic Communications Regulation 2003 (PECR) only permit the sending of marketing emails or text messages if the recipient consents to receiving the messages or is a …

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Which? highlights retailers breaching data protection and privacy laws with their e-receipts

marketing and e-receipts

Research from consumer rights guardian Which? has highlighted the data protection dangers of e-receipts and that some retailers are in breach of data protection and privacy rules when it comes to using them to direct market. Which? sent mystery shoppers to various high street brands and asked to receive e-receipts but with no marketing. However, …

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MailChimp removes and puts back double opt-in for EU users

data to the world

If you’re a MailChimp user you may have received a couple of emails from them recently about their position on double opt-in defaults. Up until October 31st (2017) MailChimp used a double opt-in feature which meant when someone signs up to your email list they receive an email asking them to confirm the subscription – …

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