Adtech and real time bidding online advertising under the ICO spotlight

ICO investigates adtech real time bidding

We reported recently¬†that the Information Commissioner’s Office (ICO) were looking into the adtech sector and concerns around how personal data is being processed as part of the Real Time Bidding technology used to place online adverts on websites. On 20th June, the ICO published an Update Report into Adtech and Real Time Bidding. The report …

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ICO fact-finding on data protection in adtech

ico to look at adtech data protection

There’s been a lot of noise recently around the use of personal data in adtech (advertising tech) including cases like the Google ¬£44m fine from a few weeks ago, and not forgetting of course the Facebook/Cambridge Analytica scandal, so it’s probably no surprise that the ICO is launching a “fact-finding forum” where they’ll be inviting …

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