A boiler replacement company has been fined £160,000 by the ICO for calling over 850,000 people who had registered with the Telephone Preference Service (TPS) and for transparency failings.
The Privacy and Electronic Communications Regulations 2003 (PECR) require businesses to have cleaned their phone number data against the TPS before using the data for live marketing calls. The only exemption to this requirement is if the people had previously consented to marketing calls from the company.
Furthermore, the company failed to correctly identify themselves. Whilst a CLI (the number) was presented, the company did not properly identify themselves, using a different company name than their actual trading name and also using a local number even when in some circumstances they were not local to that number (e.g. they called from Glasgow, but the CLI was a Birmingham code), so the ICO found them guilty of providing vague, false and misleading information during the call.